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Your cloud, your choice: Apper’s guide to the multicloud

Your cloud, your choice
Switching to the cloud is already an enormous task for any organization. What more when you discover that there are many options to choose from, and all of them are seemingly the right one for you? With big names from Silicon Valley leading the market with their cloud solutions, it only adds more stress to anyone considering making the big switch.

Thankfully, we at Apper know our way around the big leagues: our cloud architects are certified in the different cloud providers that matter. Our knowledge on the industry’s market leaders, along with our certifications can help you choose among the breadth of solutions out there. However, that doesn’t mean your journey to digital transformation is complete: in order to really ensure success for your business, you need to understand the advantages of the different service providers, and how we can help you choose which best suits your needs.

Why offer multicloud solutions?

As a multicloud solutions partner, we understand that every business isn’t the same: while there are common needs such as migrating operations to the cloud, a true digital transformation strategy for business means creating and implementing bespoke solutions using the industry’s most popular platforms: Amazon Web Services, Microsoft Azure, and Google Cloud Platform, commonly known as the big three. This translates to a benefit for business-owners and decision makers: they’ll have more options to choose from, and they get quality solutions from certified cloud architects no matter which vendor they ultimately choose.

Every public cloud service provider pretty much shares the same products and services, with the functionalities and reliable security you’d expect from the major tech companies. However, there are key differences that you should consider, along with certain industries and disciplines they’re more popular in. Read on to find out about the different cloud service providers and how they may be the right vendor for your business needs.

Amazon Web Services (AWS)

The undisputed leader in the cloud services industry, AWS leads the $100 billion cloud market with a whopping 33% of the global market share as of Q2 2020 according to Statista, eclipsing its competitors by miles. As a first-mover in the industry, their early bets on cloud computing paid off when they entered the market in 2006. Now they’re the most popular cloud service provider worldwide.

As a company that innovated ecommerce, they have built one of the widest range of tools and solutions for the platform, and AWS is considerably the most mature and comprehensive of the bunch. However, AWS is not without its flaws: their cost structure can become confusing for enterprises. Speaking of enterprise, another company knows how to speak corporate, which has led them to grow in that sector: Microsoft.

Microsoft Azure

At 18%, Microsoft Azure may trail behind AWS, but it gets a respectable slice of the market and its 2nd spot at the global rankings because of its familiarity with the enterprise sector, leveraging its other software solutions (namely Windows and Office, along with other things) as a key factor in increasing its user base.

If you’re a big business already invested in Microsoft’s suite of products and services, Azure comes as a logical next step when you decide to shift to the cloud. The benefits of already having the Microsoft touch to your business operations spell value for those who wish to take their enterprise to the skies. However, those who wish to explore more cutting edge technologies for their cloud solutions may find innovation in a relatively new player to the scene: Google Cloud.

Google Cloud Platform (GCP)

Google came late into the scene, technically launching their cloud solutions in 2008 but only making it generally available by the early 2010s. Their 9% market share may seem small, but it’s still a considerable chunk of the industry. GCP is well known for their high compute offerings like Big Data, Machine Learning and Data Analytics. Google is also known for its engineering and culture of innovation, making them highly likely to expand their technologies even more in the future.

However, despite being a market leader, GCP does not have as many services as AWS or Microsoft Azure, mostly being used as an alternative or secondary platform for enterprise. Nevertheless, businesses looking for specific cloud solutions may find what they need in GCP.

On the lookout: Alibaba Cloud

Alibaba Cloud may not be as popular in the West, but Asia-Pacific region’s number one cloud service provider is a solid contender in the global cloud market, ranking at #4 after Google Cloud in terms of market share. This comes as no surprise: Alibaba Cloud powers major ecommerce websites like Lazada and Zalora, and their immense popularity especially in these unprecedented times solidifies their lead in Asia for the third year in a row according to Gartner, a leading global research and advisory firm.

News recently broke out that Alibaba Cloud aims to enter the Philippine market this year by training 50,000 IT workers within the next three years in a bid to increase market share. We are always on the lookout for developments in the industry, and it is interesting to see Alibaba investing resources to ride the wave of our country’s digital transformation efforts in light of the COVID-19 pandemic.

The choice is yours

Now that you’ve had a general idea of the multicloud concept and have familiarized yourself with the major cloud service providers, one of the next steps you need to take in beginning your cloud journey is to review and analyze your business needs and dig deeper into what kind of solutions you need, so that you can make the best decision when it comes to your cloud computing investments.

At Apper, we’re more than happy to help. Through our consultation brand Engage, we bring our cloud-certified architects and experts to help you bridge the knowledge gap and help you choose the right solutions for your business, including the best service provider that fits your needs. With certified engineers in the big three of cloud computing services, you can be assured that you’re in good hands whatever solution you choose.

Contact us and begin your cloud computing journey to business success with Apper today.

Mosselle Louise Cruz

Sales and Marketing

Mosselle is an experienced tech startup country launcher and marketing professional with a demonstrated history of working in the information technology and Tech Startup industry. She has helped ASEAN tech brands expand to the Philippines since 2015. She has worked with FinTech and HRTech startups during their early phases, setting up groundwork for the local teams to drive growth and jumpstart operations.

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